PUSHPANJALI JEWELLERS
BRANDING AND IDENTITY | PACKAGING
DELIVERABLES
Brand and Visual Identity
Packaging and Label Design
Social Media Grid and Content Creation
ABOUT THE PROJECT
Pushpanjali Jewellers is true reflection of India’s heritage, culture and diversity. Offering a stunning collection of traditional and contemporary designs crafted in gold, diamonds, precious stones, and metals, Pushpanjali Jewellers embodies the essence of luxury and elegance. SocioCurry had the privilege of creating brand identity that perfectly encapsulates the opulence and magnificence of the brand’s offerings.
The design process began with a focus on capturing the essence of Pushpanjali, which translates to “flower” in English. To reflect this, we incorporated a beautiful flower vector into the logo design. The choice of a diamond placed on the flower represents the brand’s commitment to exceptional craftsmanship and high-quality jewellery. Our goal was to create a logo and branding that not only visually represented the elegance and grandeur of Pushpanjali Jewellers but also resonated with their target audience. To convey the sense of richness and luxury, we carefully selected green and golden color tones.By harmonizing the elements of the logo, color tones, and fonts, we achieved a design that exudes richness and luxury, reflecting the brand’s commitment to timeless beauty and exceptional craftsmanship.

