For Goodness Cake is a bakery brand that focuses on their baked products like cake, muffins, Chocolate cookies and much more tempting goods! It also serves various types of coffee and other snack items.The process that Sociocurry followed to bring the brand out in the open is by highlighting the essence of baking through play words like- Deliciousness, Fudgy, Buttery cream, etc. The logo depicts a cake on a cake stand, and shows the step by step process of how cake is made and how a product is finished! For Goodness Sake the Colour pallette of brown and skin colours that we used highlighted the subtlety of the brand and highlighted the essence of the product.