Its an authentic french pastry and bakery house that offers cakes, pastries, macarons, breads, coffee and chocolate delicacies. Keeping this in mind, we tried to inculcate French style of design in its branding. 

Oozing style, elegance and affluence, powder blue becomes an ideal choice as the primary colour. It communicates luxury which is in alignment with the European style interiors of the bakery. Due to its ability to be paired with a wide range of colors, we have entwined powder blue with white and to give it a splendour touch, we have also provided the option of using golden and golden gradients. In the process, we have used the prop such as cupcake in the logo and have tried to inculcate the same in its packaging and other brand elements.