While working on Bling Bar’s visual identity, we aimed to blend the concept of a bar with beauty while exhibiting luxury and sophistication at the same time.  Now after being named Bling Bar, each of its products got named after the names of the cocktails such as Crazy Gin Lady, Sunrise Tequila and Sangria, etc. For Bling Bar, the photoshoot has been meticulously planned in such a way that showcases luxury, style and glamour and are in sync with its brand identity.

Using a strong font pairing of Serif font(Racoon Quest) and Sans Serif font (Gotham Rounded) as both the fonts share few commonalities while also showcasing their individual personalities at the same time, we have created a logo where both the fonts complement each other quite well.  

While working on its social media and digital marketing campaign, we started with spreading awareness about the brand’s product information and made sure that the audience become well-versed with the nature and usability of its products. We further highlighted the USP of the brand i.e. its products being gender-neutral by breaking the stereotypes of just women wearing the lashes.To promote their products and how they can be used while glamming up for myriads of events, we ran various campaigns on different occasions such as Diwali, the wedding season, and Christmas. Besides these product-focused posts, we also keep the audience connected to the brand through various other informative posts and quirky engagement posts.

Photoshoot By: Palak Mittal Productions