MAROONS FRAGNANCE
BRANDING AND IDENTITY | PACKAGING
DELIVERABLES
Brand and Visual Identity
Packaging and Label Design
ABOUT THE PROJECT
Maroons emerges as a new brand, offering a range of room fresheners and incense sticks in their collection. With a variety of natural fragrances such as Rose, Rajnigandha, Dogra, Lavender, and Lemongrass, the brand ensures an organic and chemical-free experience. Spaces are transformed into aromatic retreats, where Maroons’ products infuse the air with captivating scents. etc.
The packaging and label design phase saw our creation of distinctive illustrations for each room freshener variant: a captivating rose for the Rose scent, a serene lavender depiction for the Lavender variant, and likewise for others. Reflecting the brand’s minimalist approach, we opted for calming neutral and light tones for the background. To maintain brand consistency, we seamlessly integrated Maroons’ iconic maroon color from the logo and name across the packaging, including all headings. The selection of elegant serif fonts perfectly complemented the brand’s aura of sophistication.

